Your website needs traffic. To get traffic, you need to rank. To rank, you need a little SEO. And SEO starts with a keyword. And there you have the SEO keyword relationship in a nutshell.
If you still aren’t sure what SEO is, take a look at How To Improve SEO For A Website. You’ll get a good idea of what SEO is, and learn that it isn’t as hard as some people make it seem.
But before you worry about SEO, you need something to optimize FOR.
And that something is your keyword.
What Is A Keyword?
Truthfully, the term “keyword” is a little misleading. When you read it you think a single word, right?
Well… Halfway right.
A single word can be a keyword. The word “money” can be a keyword.
However, “make money online” is also a keyword.
How can three words be a keyword?
Because in the world of the internet and SEO, anything that people type into a search engine is referred to as a keyword. Whether it is one word, or ten words, it’s called a keyword.
Some people have taken to referring to such search terms as a “keyphrase“. Although it is a more accurate description, “keyword” still holds sway.
Whether you choose to call them keywords or keyphrases, the important thing to remember is that it simply means the words someone types into a search engine.
How Does A Keyword Affect SEO?
We know that SEO means search engine optimization.
We also know that a keyword is something people type into a search engine.
Therefore, to optimize our sites for search engines (SEO), we need a keyword for those search engines to find.
With that keyword, we have a topic for our content. This defines how we write our articles, and what keywords the search engines will show our sites for.
That is why we need to be very careful about choosing our keywords, and then staying on topic as we write.
Your Keyword Is Your Guide To Good SEO
Why is it so important to stay on topic?
Remember what I said a keyword is: Something people type into a search engine.
That means that absolutely anything could be a keyword.
Look at the question at the beginning of this section. It ends with “stay on topic”. Now I have repeated the phrase “stay on topic” (<== did it again). That phrase is now in this article three times. If someone searches “stay on topic” (<== 4 times) in Google, there is a chance Google will see it in my article, and show it in the search results.
So even though I am not trying to rank for “stay on topic” (<== 5 times), if there aren’t a lot of competing pages for that keyword, I could rank quite high.
So for the purposes of SEO, your keyword needs to guide you. Otherwise, you may rank for something totally unrelated. When that happens, and people click on your article in search results, they come expecting one thing and find something else.
I may not need to say this, but I will anyway: That’s not good!
For SEO, Keyword Placement Matters
I know I mentioned that this article could now rank for “stay on topic” (<== 6 times!). But the truth is, you can give Google some help in identifying the keyword you are targeting.
You do this by making sure to place your keyword in three very specific places:
- Your title
- Your first paragraph
- Near the end
By placing your keyword in those three places, when Google’s robots (no, not the Terminator kind of robots!) read your content, they have an idea of what you are aiming for.
They then read the entire article, and if you stay on topic (<== 7 times!) Google will decide that your content is relevant to that keyword you targeted. It is this relationship between keywords and relevant content that defines the SEO keyword relationship.
If you target “cats” as your keyword, but the rest of your article is about “lemonade”, it won’t matter where you place your “cats” keyword. Google will read your article, and see that it is all about lemonade. So if someone searches for “cats”, there is almost ZERO CHANCE that Google will show them your site.
Still don’t get it?
Search Engine Optimization Is Really “Visitor Optimization”
You pick a keyword to tell people what your article is about.
People search for a specific keyword because they want information relevant to that keyword.
To optimize your site and make sure search engines show you in the results for the keyword you want, your SEO and keyword efforts need to work together.
Back to “cats” and “lemonade”. Say you target “cats” as a keyword. Your article should be about cats. But you write about lemonade instead. Somehow you trick Google into showing your article when someone searches for “cats” (it’s not as easy as it once was, but it can still be done). Well, when that person gets to your site and reads about lemonade, they won’t be very happy, and they will leave.
This can also affect your SEO!
It’s called a “bounce”. When someone comes to your site and doesn’t find what they were hoping for, they leave quickly.
Google records this as a “bounce”. They also keep track of how many bounces your site get. The more you get, the higher your “bounce rate” becomes. When Google starts seeing a high bounce rate for your “cats” article, they will realize that your article isn’t helpful to people searching for cats, and they will stop showing it in the results for that keyword.
That is the abbreviated version of how bounces affect your rankings. I will go more in depth on the topic at a later date.
But for now, just remember…
The SEO Keyword Relationship Relies On Relevance
Good keywords tell Google and visitors to your site what your content is about. Those keywords need to remain relevant from start to finish. If you can do that, your SEO efforts will benefit tremendously.
Choosing a quality keyword is the first step. I will walk you through that whole process in another article. You can also take a look at the Keyword Research portion of my Wealthy Affiliate Review if you are interested in some in depth training.
Once you have your keyword, you have a direction for your content.
Start with your keyword, and stay on topic (<== 8 times! I might rank for that term after all!)
Keep your article relevant to your keyword, and you have an article that is SEO ready.
The SEO keyword relationship is as simple as that: Stay relevant to a good keyword that appears in three key places:
- First paragraph
- Near the end
There you have it. Seo requires keywords. Keywords direct your SEO efforts. It’s a never-ending circle.
Now you know how SEO and keywords work together, so get out there and write some articles that the search engines will love because your visitors love them, too!
Do you want to learn how you can make money online by targeting good keywords on your website? Check out my full Wealthy Affiliate Review. You can learn how to make money at home, right from your computer, no matter what your website is about.
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As always, thanks for reading, and the best of luck on your journey to financial independence,
If you ever have any questions, you can contact me here.